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You’re a creative, a visionary, a builder on a mission to share your why with the world.

There is only one problem.

It’s noisy and crowded out there, you got to break through the noise to get your idea across.

So, you set up a website, post on social media, send out your mass emails, push flyer at everyone you meet, spam in every group imaginable and… crickets.

You aren’t alone. For anyone that has started a project or business believe me, I understand.

Is there another way to propagate your idea?

Well you are in luck, ‘cus I’m giving you the three tried-and-true steps to effectively spread the word and gain actual supporters to your project.

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But FIRST

If you are new, welcome to OCE’s weekly newsletter curated for the ambitious youth…here are some articles you missed from previous weeks:

📈 How to get people to ACTUALLY respond ​Read More →​

🎨 Best tools for building your passion project ​ ​Read More​ →​

📘 All Your Questions Answered ​ ​Read More​ →​

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1) Tell a compelling story

Here’s the truth: People rarely take action because of logic, they almost always make decisions out of emotion. They want to feel something, learn something, be something. Resonate with their desires to gain their support.

That means, you need to create contents that feel intimate, pique their interest and capture your why. Then make sure the sentiment translates to your media, whether is your newsletter, website or social media. People connect with people not brands, so show them you.

Here’s how I do it for OCE: I tell stories about purposeful opportunities, building biz and education. Particularly, connecting with my followers human-to-human, showing my face, and linking my why in my story. Try it.

My IG Storytelling: @joinoce​

My Tiktok Storytelling: @joinoce​

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2. Get social proof

There is a reason why we go to restaurants that our friends recommend us, we check out movies based on what others say, and we buy services because someone referred us – we trust authentic crowd-sourced recommendations. So make sure on your website and social media have endorsements, testimonials, of those who can vouch for you. Check out my testimonial examples.

My endorsement on IG​

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3. Give, give, give

Here’s a rule of thumb: I try to provide value before asking for anything and I never tit for tat.

And I do this via a lead magnet.

These are free valuable resources such as the “impact internship database” for my audience. This serves two purposes: first it generates subscribers to my newsletter/community and second it allows me to direct them to a self-help tool rather than answering the same question repeatedly.

Simple steps, big impact. Try it out and let me know how well it worked 😉

Like what you read? Share with friends!

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PS. This summer, we are going to tackle pressing global issues and drive innovation in regions (such as your own community) where it is needed the most. Want in? We run a summer cohort for ambitious youth (high school and undergrads) to work directly with world-class founders while learning from Silicon Valley leaders. ​ OCE Summer Cohort ​ You can also explore purposeful opportunities through our Impact Internship Opportunities Database. ​ Get Curious.

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Lena

​https://www.openclassroomexperience.com/​